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February 26, 2025

February 26 | 9AM ET | VIRTUAL EVENT

Content Marketing Summit

Produce compelling content to maximize engagement and elevate brand awareness.

Amplify your content through insights, tools & actionable strategies from some of the industry's top content marketers and strategists alongside over 800 of your peers.

Secure your free pass to access every live session and post-event recording.

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Event starts in:

8

days

13

hours

1

minutes

16

Seconds

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The Alliance Virtual Summits

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Meet the speakers

Elliott
Rayner
Director of Marketing & Growth
owow
Chris
Tillman
Senior Director of Product Marketing
Peloton
Rebecca
Geraghty
Senior Vice President of Product Marketing
Publicis Media
Emily
Raine
Head of Content Marketing, Games
Unity
Kirill
Kronrod
VP, Content & SEO
Gusto
Mariah
Bliss
Director of Content Marketing
Travelers
Richard
Frank
Former VP, Global Brand Development
T. Rowe Price
Mark
Edwards
Director, B2B Product Marketing
Zillow Group
Shayna
Macklin
Director, Brand Strategy
Playboy
Pooja
Dey
Director, Global Brand Proposition
Sage
Megan
Blanchard
Former Senior Director, Global Brand Strategy & Management
Epicor
Gabe
Kosowitz
Director, Brand Strategy & Marketing
Zillow Group
Chloe
Petherick
Global Head of Brand & Communications
Unispace
Aymeric
Joubert
Head of Design & Brand
Skello
Samantha
Blum
Senior Brand Manager
Skello
Erik
Petersen
Senior Director, Global Brand Advertising and Media
Workday
Talia
Lueck
Senior Editor & Content Strategist
Gusto
Harinder
Singh
Senior SEO Manager
Gusto

In partnership with Brand Marketing Virtual Summit

We’re excited to partner with the Brand Marketing Virtual Summit to bring you two back-to-back days of valuable marketing insights.

Register for both events, taking place February 26 and 27, for free and gain access to sessions on creating captivating content, building effective partnerships, and elevating your brand strategy.

Check out the agenda for our Brand Marketing Summit below.

Agenda

All times are shown in ET.

Agenda
Agenda
Agenda
09:00
Content Marketing Summit - February 26
Performance copywriting: How to combine storytelling, testing, and data to deliver results in any marketing channel
Mariah Bliss, Director of Content Marketing, Travelers
09:00
Brand Marketing Summit - February 27
Inside Sage's journey to 3x growth through brand advocacy
Pooja Dey, Director, Global Brand Proposition, Sage
09:45
Content Marketing Summit - February 26
Content avengers assemble - Identifying the right influencers, ambassadors & advocates for your brand
09:45
Brand Marketing Summit - February 27
From first glance to lasting impact: Showcasing your brand across every touchpoint
Aymeric Joubert, Head of Design & Brand, Skello
Samantha Blum, Senior Brand Manager, Skello
10:30
Content Marketing Summit - February 26
Establishing trust through your audio & video content
10:30
Brand Marketing Summit - February 27
Stories that sell: Harnessing user-generated content to build trust and amplify your brand
11:15
Content Marketing Summit - February 26
Fireside chat - Content team tetris: Finding the right pieces for a high-performing team
Chris Tillman, Senior Director of Product Marketing, Peloton
11:15
Brand Marketing Summit - February 27
Driving brand evolution in product-led organizations: Aligning product strategy with brand vision
Mark Edwards, Director, B2B Product Marketing, Zillow Group
Gabe Kosowitz, Director, Brand Strategy & Marketing, Zillow Group
12:00
Brand Marketing Summit - February 27
Panel | Trust as a brand asset: Strategies for navigating honesty in brand communication
Elliott Rayner, Director of Marketing & Growth, owow
Richard Frank, Former VP, Global Brand Development, T. Rowe Price
Chloe Petherick, Global Head of Brand & Communications, Unispace
Erik Petersen, Senior Director, Global Brand Advertising and Media, Workday
12:15
Content Marketing Summit - February 26
Site makeover: From click to close with compelling content & customer journey
Kirill Kronrod, VP, Content & SEO, Gusto
Talia Lueck, Senior Editor & Content Strategist, Gusto
Harinder Singh, Senior SEO Manager, Gusto
13:00
Content Marketing Summit - February 26
Shortcuts to visual storytelling
Elliott Rayner, Director of Marketing & Growth, owow
13:00
Brand Marketing Summit - February 27
Leading effective sports partnerships for B2B SaaS brands
Megan Blanchard, Former Senior Director, Global Brand Strategy & Management, Epicor
13:45
Content Marketing Summit - February 26
Think like a creative: Tap into fresh perspective and smoother collaboration for better content
Emily Raine, Head of Content Marketing, Games, Unity
13:45
Brand Marketing Summit - February 27
Purpose as a strategy: Redefining brand marketing in 2025
Shayna Macklin, Director, Brand Strategy, Playboy
What's on
Agenda
Agenda
Content Marketing Summit - February 26
09:00 - 09:30 | GMT -5
Performance copywriting: How to combine storytelling, testing, and data to deliver results in any marketing channel
Mariah
Bliss
Director of Content Marketing
09:45 - 10:15 | GMT -5
Content avengers assemble - Identifying the right influencers, ambassadors & advocates for your brand
10:30 - 11:00 | GMT -5
Establishing trust through your audio & video content
11:15 - 12:00 | GMT -5
Fireside chat - Content team tetris: Finding the right pieces for a high-performing team
Chris
Tillman
Senior Director of Product Marketing
12:15 - 12:45 | GMT -5
Site makeover: From click to close with compelling content & customer journey
Kirill
Kronrod
Talia
Lueck
Harinder
Singh
13:00 - 13:30 | GMT -5
Shortcuts to visual storytelling
Elliott
Rayner
Director of Marketing & Growth
13:45 - 14:15 | GMT -5
Think like a creative: Tap into fresh perspective and smoother collaboration for better content
Emily
Raine
Head of Content Marketing, Games
Brand Marketing Summit - February 27
09:00 - 09:30 | GMT -5
Inside Sage's journey to 3x growth through brand advocacy
Pooja
Dey
Director, Global Brand Proposition
09:45 - 10:15 | GMT -5
From first glance to lasting impact: Showcasing your brand across every touchpoint
Aymeric
Joubert
Samantha
Blum
10:30 - 11:00 | GMT -5
Stories that sell: Harnessing user-generated content to build trust and amplify your brand
11:15 - 11:45 | GMT -5
Driving brand evolution in product-led organizations: Aligning product strategy with brand vision
Mark
Edwards
Gabe
Kosowitz
12:00 - 12:45 | GMT -5
Panel | Trust as a brand asset: Strategies for navigating honesty in brand communication
Elliott
Rayner
Director of Marketing & Growth
Richard
Frank
Former VP, Global Brand Development
Chloe
Petherick
Global Head of Brand & Communications
Erik
Petersen
Senior Director, Global Brand Advertising and Media
13:00 - 13:30 | GMT -5
Leading effective sports partnerships for B2B SaaS brands
Megan
Blanchard
Former Senior Director, Global Brand Strategy & Management
13:45 - 14:15 | GMT -5
Purpose as a strategy: Redefining brand marketing in 2025
Shayna
Macklin
Director, Brand Strategy
Insights

800+

Attendees

8

Sessions

12+

Speakers

0

Cost to attend

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Join us in person

Connect with your peers IRL in 2024

Jan 30, 2025
Product Marketing Summit Washington, D.C.
Washington

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Feb 11 & 12, 2025
Product Marketing Summit Austin
Austin

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Mar 12, 2025
CMO Summit New York
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Mar 13 & 14, 2025
Product Marketing Summit New York
New York

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Apr 29, 2025
CMO Summit Silicon Valley
Palo Alto

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May 08, 2025
Brand Marketing Summit Los Angeles
Los Angeles

Visit event website

Don't just take our word for it

"The sessions were informative and we were surrounded by highly intelligent people who knew their subjects in and out, backwards and forwards. It was extremely engaging."

Katie Parlin

Senior Director of Marketing at Flow Waterjet

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San Francisco

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Sep 25, 2024
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Dec 04, 2024
CMO Summit London
London

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Mar 12, 2025
CMO Summit New York
New York

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Join the conversation

Want to be part of a growing global community of revenue marketers? Come and join us, we’re friendly, full of ideas, and always happy to share our knowledge.

FAQs

Who is Content Marketing Summit for?

Content Marketing Summit is for all marketing professionals looking to make their content marketing strategy stand out. Dive into topics like influencer marketing, storytelling and leveraging AI in content to improve engagement and boost awareness.

Will sessions be recorded?

All sessions will be recorded and shared with attendees after the event, subject to speaker approval.

How do I join live sessions?

You will receive a unique joining link the day before the Summit. Simply follow the link in your email to access the event.

What timezone will the live sessions be in?

The event will kick off at 6 am PT | 9am ET | 2pm GMT

Which companies will be at the event?

Any company that likes to win. We joke. But you’ll hear from competitive enablement practioners and leaders at companies like Lacework, Hubspot, ServiceTitan, Palo Alto Networks and more plus, network with attendees from hundreds more organizations.

What timezone will the live sessions be in?

Live events will kick off each day at 9:00 am PST / 12:00 pm EST / 5:00 pm UK. Sessions will wrap up by 12:00 pm PST / 3:00 pm EST / 8:00 pm UK.

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