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Charley
Gale
Senior Content Lead
The Alliance
Charley Gale is a Senior Copywriter and Content Lead at The Alliance, where she orchestrates content strategies across five distinct websites. With expertise ranging from SEO optimization to email marketing and video content creation, she consistently delivers measurable growth across all channels. By bridging content and marketing initiatives through data-driven strategies, she drives sustained month-over-month traffic increases. Her specialties include audience engagement, multi-platform growth, and developing targeted content that drives measurable results.
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26 February 2025 09:45 - 10:15
Lessons from YouTube: How to build a future-proof content strategy
What makes content last, and how can brands adapt their strategies for a constantly evolving digital landscape? We’ll discuss YouTube’s approach to content development, how brands can navigate shifts in consumer behavior, and strategies for building a long-term content roadmap that keeps audiences engaged.

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