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Talia
Lueck
Senior Editor & Content Strategist
Gusto
Talia Lueck has 15+ years of experience in content strategy, operations, and leadership. She thrives on the challenges of startups, having been an early employee at Airbnb where she scaled the global photography operation, and the first COO at PeerSpace. Now at Gusto, Talia tackles complex content challenges to help small business owners navigate compliance and grow in a dynamic, ever-changing environment. Driven by a passion for innovative problem-solving, she excels at driving operational success and fostering collaboration across diverse teams and markets.
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26 February 2025 12:15 - 12:45
Site makeover: From click to close with compelling content & customer journey
Many businesses struggle to effectively leverage their websites to drive quality organic traffic and generate leads and drive revenue. This presentation dives into comprehensive website "makeover" projects, demonstrating how strategic content reimagining and a focus on customer journey optimization can lead to significant improvements in engagement and conversions. Bonus: how the team leverages Generative AI to help create this journey.

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