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Kirill
Kronrod
VP, Content & SEO
Gusto
Kirill an inspirational leader and a team player, with exceptional skills in building and maintaining productive relationships, igniting performance and producing results across teams. He creates positive energy and is genuinely enthusiastic about tackling problems efficiently with a combination of creativity and understanding what is possible and practical, whilst producing clarity for his team and others on what problems they're tackling and how we get to the next level.
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26 February 2025 12:15 - 12:45
Site makeover: From click to close with compelling content & customer journey
Many businesses struggle to effectively leverage their websites to drive quality organic traffic and generate leads and drive revenue. This presentation dives into comprehensive website "makeover" projects, demonstrating how strategic content reimagining and a focus on customer journey optimization can lead to significant improvements in engagement and conversions. Bonus: how the team leverages Generative AI to help create this journey.

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