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February 27, 2025

FEBRUARY 27 | 9AM ET | VIRTUAL EVENT

Brand Marketing Summit

Unlock the full strategic power of your brand to drive loyalty, growth, and impact.

Discover how to craft compelling brand stories, engage audiences at every stage, and build meaningful connections to elevate your brand.

Secure your free pass for live and OnDemand access to curated sessions, speaker Q&As, and valuable insights.

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Event starts in:
9

days

14

hours

28

minutes

40

Seconds

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Meet the speakers

Shayna
Macklin
Director, Brand Strategy
Playboy
Gabe
Kosowitz
Director, Brand Strategy & Marketing
Zillow Group
Pooja
Dey
Director, Global Brand Proposition
Sage
Erik
Petersen
Senior Director, Global Brand Advertising and Media
Workday
Chloe
Petherick
Global Head of Brand & Communications
Unispace
Aymeric
Joubert
Head of Design & Brand
Skello
Mark
Edwards
Director, B2B Product Marketing
Zillow Group
Megan
Blanchard
Former Senior Director, Global Brand Strategy & Management
Epicor
Richard
Frank
Former VP, Global Brand Development
T. Rowe Price
Samantha
Blum
Senior Brand Manager
Skello
Elliott
Rayner
Director of Marketing & Growth
owow
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Register for free

In partnership with Content Marketing Summit

We’re excited to partner with the Content Marketing Virtual Summit to bring you two back-to-back days of valuable marketing insights.

Register for both events—taking place February 26 and 27—for free and gain access to sessions on creating captivating content, building effective partnerships, and elevating your brand strategy.

Check out all the agenda below. 👇

Agenda

All times are shown in ET.

Agenda
Agenda
Agenda
09:00
Brand Marketing Summit | February 27
Inside Sage's journey to 3x growth through brand advocacy
Pooja Dey, Director, Global Brand Proposition, Sage
See the details
09:00
Content Marketing Summit | February 26
Performance copywriting: How to combine storytelling, testing, and data to deliver results in any marketing channel
Mariah Bliss, Director of Content Marketing, Travelers
See the details
09:45
Brand Marketing Summit | February 27
From first glance to lasting impact: Showcasing your brand across every touchpoint
Samantha Blum, Senior Brand Manager, Skello
Aymeric Joubert, Head of Design & Brand, Skello
See the details
09:45
Content Marketing Summit | February 26
Content avengers assemble: Identifying the right influencers, ambassadors & advocates for your brand
Nicole Hatley, Director of Content Strategy & Operations, Skechers
See the details
10:30
Brand Marketing Summit | February 27
The psychology of branding: Understanding consumer behavior
See the details
10:30
Content Marketing Summit | February 26
Establishing trust through your audio & video content
See the details
11:15
Brand Marketing Summit | February 27
Driving brand evolution in product-led organizations: Aligning product strategy with brand vision
Mark Edwards, Director, B2B Product Marketing, Zillow Group
Gabe Kosowitz, Director, Brand Strategy & Marketing, Zillow Group
See the details
11:15
Content Marketing Summit | February 26
Fireside chat | Content team tetris: Finding the right pieces for a high-performing team
Chris Tillman, Senior Director of Product Marketing, Peloton
Emily Raine, Head of Content Marketing, Games, Unity
See the details
12:00
Brand Marketing Summit | February 27
Panel | Trust as a brand asset: Strategies for navigating honesty in brand communication
Richard Frank, Former VP, Global Brand Development, T. Rowe Price
Chloe Petherick, Global Head of Brand & Communications, Unispace
Erik Petersen, Senior Director, Global Brand Advertising and Media, Workday
Elliott Rayner, Director of Marketing & Growth, owow
See the details
12:15
Content Marketing Summit | February 26
Finding your B2B voice in your content strategy
See the details
13:00
Brand Marketing Summit | February 27
Leading effective sports partnerships for B2B SaaS brands
Megan Blanchard, Former Senior Director, Global Brand Strategy & Management, Epicor
See the details
13:00
Content Marketing Summit | February 26
Shortcuts to visual storytelling
Elliott Rayner, Director of Marketing & Growth, owow
See the details
13:45
Brand Marketing Summit | February 27
Purpose as a strategy: Redefining brand marketing in 2025
Shayna Macklin, Director, Brand Strategy, Playboy
See the details
13:45
Content Marketing Summit | February 26
More than a fad: Why content hubs are transforming SEO
Kirill Kronrod, VP, Content & SEO, Gusto
See the details

Agenda

Elevate your brand to new heights with strategies that inspire and engage.

All times are shown in ET.

Agenda
Agenda
Brand Marketing Summit | February 27
09:00 - 09:30 | GMT -5
Inside Sage's journey to 3x growth through brand advocacy
Pooja
Dey
Director, Global Brand Proposition
See the details
09:45 - 10:15 | GMT -5
From first glance to lasting impact: Showcasing your brand across every touchpoint
Samantha
Blum
Aymeric
Joubert
See the details
10:30 - 11:00 | GMT -5
The psychology of branding: Understanding consumer behavior
See the details
11:15 - 11:45 | GMT -5
Driving brand evolution in product-led organizations: Aligning product strategy with brand vision
Mark
Edwards
Gabe
Kosowitz
See the details
12:00 - 12:45 | GMT -5
Panel | Trust as a brand asset: Strategies for navigating honesty in brand communication
Richard
Frank
Former VP, Global Brand Development
Chloe
Petherick
Global Head of Brand & Communications
Erik
Petersen
Senior Director, Global Brand Advertising and Media
Elliott
Rayner
Director of Marketing & Growth
See the details
13:00 - 13:30 | GMT -5
Leading effective sports partnerships for B2B SaaS brands
Megan
Blanchard
Former Senior Director, Global Brand Strategy & Management
See the details
13:45 - 14:15 | GMT -5
Purpose as a strategy: Redefining brand marketing in 2025
Shayna
Macklin
Director, Brand Strategy
See the details
Content Marketing Summit | February 26
09:00 - 09:30 | GMT -5
Performance copywriting: How to combine storytelling, testing, and data to deliver results in any marketing channel
Mariah
Bliss
Director of Content Marketing
See the details
09:45 - 10:15 | GMT -5
Content avengers assemble: Identifying the right influencers, ambassadors & advocates for your brand
Nicole
Hatley
Director of Content Strategy & Operations
See the details
10:30 - 11:00 | GMT -5
Establishing trust through your audio & video content
See the details
11:15 - 12:00 | GMT -5
Fireside chat | Content team tetris: Finding the right pieces for a high-performing team
Chris
Tillman
Senior Director of Product Marketing
Emily
Raine
Head of Content Marketing, Games
See the details
12:15 - 12:45 | GMT -5
Finding your B2B voice in your content strategy
See the details
13:00 - 13:30 | GMT -5
Shortcuts to visual storytelling
Elliott
Rayner
Director of Marketing & Growth
See the details
13:45 - 14:15 | GMT -5
More than a fad: Why content hubs are transforming SEO
Kirill
Kronrod
VP, Content & SEO
See the details
Insights

800+

Attendees

10

Sessions

12+

Speakers

0

Cost to attend

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Join us in person

Connect with your peers IRL in 2025

Jan 30, 2025
Product Marketing Summit Washington, D.C.
Washington

Visit event website

Feb 11 & 12, 2025
Product Marketing Summit Austin
Austin

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Mar 12, 2025
CMO Summit New York
New York

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Mar 13 & 14, 2025
Product Marketing Summit New York
New York

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Apr 29, 2025
CMO Summit Silicon Valley
Palo Alto

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May 08, 2025
Brand Marketing Summit Los Angeles
Los Angeles

Visit event website

Don't just take our word for it

"The level of engagement from the audience was truly remarkable, and I'm grateful for the opportunity to exchange ideas with such a competent group."

Marco Carrucciu

VP, Marketing, TradeStation

Apr 18, 2024
AI for Marketers Summit
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Apr 24 & 25, 2024
#GTM24 Los Angeles
Los Angeles

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May 01, 2024
CMO Summit
Online

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Sep 04, 2024
CMO Summit San Francisco
San Francisco

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Sep 25, 2024
CMO Summit
Online

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Dec 04, 2024
CMO Summit London
London

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Mar 12, 2025
CMO Summit New York
New York

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Join the conversation

Want to be part of a growing global community of revenue marketers? Come and join us, we’re friendly, full of ideas, and always happy to share our knowledge.

FAQs

Who is Brand Marketing Summit for?

Brand Marketing Summit is for marketing professionals eager to elevate their brand's presence and create lasting impact. Explore strategies in brand positioning, storytelling, and audience engagement to build a strong, memorable brand.

Will sessions be recorded?

All sessions will be recorded and shared with attendees after the event, subject to speaker approval.

How do I join live sessions?

You will receive a unique joining link the day before the Summit. Simply follow the link in your email to access the event.

What timezone will the live sessions be in?

The event will kick off at 6 am PT | 9am ET | 2pm GMT

Which companies will be at the event?

Any company that likes to win. We joke. But you’ll hear from competitive enablement practioners and leaders at companies like Lacework, Hubspot, ServiceTitan, Palo Alto Networks and more plus, network with attendees from hundreds more organizations.

What timezone will the live sessions be in?

Live events will kick off each day at 9:00 am PST / 12:00 pm EST / 5:00 pm UK. Sessions will wrap up by 12:00 pm PST / 3:00 pm EST / 8:00 pm UK.

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