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Smriti
Sinha
Content Lead - Youtube Marketing
Google
Smriti has 15 years of experience in the media and marketing industries, spanning editorial, social media strategy, brand and product marketing. Smriti currently works as the Trends and Audience Insights Lead at YouTube's B2B marketing team, where she leads trends coverage and content strategy for some of YouTube's biggest activations for brands. Before joining Google, Smriti led a content marketing team at Arianna Huffington's B2B tech startup, Thrive Global. Smriti has also worked for media brands such as Condé Nast and VICE Media.
26 February 2025 09:45 - 10:15
Lessons from YouTube: How to build a future-proof content strategy
What makes content last, and how can brands adapt their strategies for a constantly evolving digital landscape? We’ll discuss YouTube’s approach to content development, how brands can navigate shifts in consumer behavior, and strategies for building a long-term content roadmap that keeps audiences engaged.
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