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Shayna
Macklin
Director, Brand Strategy
Playboy
Shayna Macklin is Brand Strategist and Influencer Marketing specialist with over a decade of experience transforming global brands like Playboy, where she recently drove a 93% increase in TikTok audience growth and secured $79M in earned media value. Her impactful strategies have elevated community engagement and brand visibility across roles at Rainbow Shops and Socialfly Digital Agency, where she worked with top brands like Conair, HP Sprocket, and Whisps Cheese Crisps. Known for launching creator programs and experiential campaigns, Shayna has spent the last few years sharing her expertise in brand building, social strategy, and the creator economy.
27 February 2025 13:45 - 14:15
Purpose as a strategy: Redefining brand marketing in 2025
Explore how evolving consumer expectations are reshaping the meaning of purpose in brand marketing and driving a new era of emotional connection and loyalty. Join Shayna as she dives into how brands can redefine their purpose in 2025 to align with shifting values and create devotion through authentic experiences.
Key takeaways:
- Understand why traditional notions of brand loyalty are losing their grip and how consumers expect brands to adapt.
- Learn how to craft a purpose-driven identity rooted in genuine consumer insights rather than surface-level statements.
- Discover strategies for creating emotional connections that resonate deeply and foster long-term brand devotion.
- Explore the impact of bold, "unhinged" marketing activations that break conventional rules to stand out.
- Gain insights into the future of purpose-driven marketing and how to meet the evolving demands of your audience.
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