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Samantha
Blum
Senior Brand Manager
Skello
Samantha Blum is a Senior Brand Manager with eight years of experience in building and enhancing brand identities for companies of all sizes. At Skello, she works with cross-functional teams to create marketing strategies that boost brand visibility across key touchpoints. Passionate about brand strategy, Samantha believes in the power of a strong brand platform and storytelling to connect with both internal teams and customers. She leverages data-driven insights to refine communication and strengthen Skello's brand presence and value.
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27 February 2025 09:45 - 10:15
From first glance to lasting impact: Showcasing your brand across every touchpoint
In this session, Ayermic & Samantha will explore how to ensure your brand is consistently showcased across every customer touchpoint, from the first glance to lasting impact. We’ll dive into the intersection of brand design and customer experience, emphasizing how a creative, cohesive brand presence strengthens both product perception and customer loyalty. Key takeaways: - The role of design in building a consistent, impactful brand identity across all channels. - How to integrate branding seamlessly into your product experience. - Exploring new elements and creative approaches to challenge the conventional branding dogma. - The importance of aligning product and brand to create a unified customer experience. - Practical tips for ensuring brand consistency at every stage of the customer journey.

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