Richard is an accomplished senior creative executive with more than 25 years of brand-building success spanning digital media and software, consumer packaged goods, sports marketing, media, tourism, retail, and more. Throughout his career, he has held leadership positions with AccuWeather, the Baltimore Orioles, T. Rowe Price, and several leading ad agencies on the East Coast. For AccuWeather, the world’s largest weather media brand, he directed the entire marketing and communications function for the company and directed two brand refresh campaigns including consumer research studies and the generation of detailed consumer personas, new brand toolkits, logo redesign, sonic branding package, and even the creation of a custom typeface for all products and marketing uses. Richard also led the rebranding efforts for Major League Baseball’s Baltimore Orioles including new logos, uniforms and brand style guides resulting in MLB’s second most successful team rebrand, leading to an 89% increase in merchandise sales and moving the team from 23rd in overall MLB retail sales to 6th. Richard has also served as faculty at Penn State University and Towson University. He lives in Baltimore with his three children.