Pooja Dey is the global brand proposition director at Sage, a leading accounting software provider. She describes herself as an investigative journalist at heart, driven by curiosity and passion for asking questions and understanding the motivations behind what we do and why we do it. This curiosity led her to move from India to Ireland, where she lives and works today. She has worked across 25+ countries, with C-suite executives, founders, and teams, launching products in new markets, segments, and geographies, and expanding the existing customer base. She often acts as a bridge between the cultures of start-ups and enterprises, bringing innovation and agility to both sides. Pooja has 15 years of marketing experience and has worked with leading brands like 3M, World Wide Fund for Nature (WWF), and CNN. She is a professional, approachable, and authentic speaker who can inspire and engage any audience.