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Nicole
Hatley
Director of Content Strategy & Operations
Skechers
Nicole Hatley is a Global Content Strategy leader at Skechers and an adjunct Professor of Ecommerce Marketing at FIDM. Recognized for her dedication to delivering exceptional eCommerce experiences through innovative content and personalization, she plays a pivotal role in shaping the content strategy for Skechers’ eCommerce. Nicole is responsible for building online campaigns that delight customers and foster brand loyalty, including managing product launches and celebrity collaborations. Additionally, she helps define the vision for eCommerce content strategy in international markets, supporting the brand’s global digital presence.
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27 February 2025 09:45 - 10:15
Content avengers assemble: Identifying the right influencers, ambassadors & advocates for your brand
In today's fragmented digital landscape, reaching your target audience requires a nuanced approach. This keynote will explore the art and science of identifying and cultivating a powerful network of influencers, ambassadors, and brand advocates. We will delve into the strategies for finding the right voices, building authentic relationships, and leveraging their influence to amplify your brand message and drive meaningful engagement.
Key learnings will include:
- Going beyond vanity metrics & identifying true influence
- Building authentic partnerships
- Measuring ROI & optimizing campaigns
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