In today’s competitive landscape, B2B brands are turning to sports partnerships as a dynamic way to elevate their presence, amplify their brand voice, and connect with audiences on a global scale. Join Megan as she explores how to effectively activate and manage sports partnerships that align with your brand’s objectives. From leveraging creative approaches to tapping into customer advocates, this session will offer actionable insights for forging impactful collaborations that drive growth and innovation. Key session takeaways: - How to activate and optimize sports partnerships to enhance brand visibility and growth in a crowded B2B landscape. - The role of customer advocates in shaping go-to-market strategies and strengthening brand presence through sports partnerships. - Leveraging non-traditional marketing tactics to build impactful collaborations with sports organizations and events. - Strategies for aligning sports partnerships with your ideal customer profile (ICP) to maximize relevance and effectiveness. - Insights on using high-profile alliances with teams, leagues, athletes, and complementary brands, to elevate brand perception and expand market reach.