Event starts in:
0
days
0
hours
0
minutes
0
Seconds
Mark
Edwards
Director, B2B Product Marketing
Zillow Group
Mark Edwards is an undeniably curious and open-minded marketer and team leader who has built a successful career around shaping, launching, and managing products that spark creativity. At Electronic Arts, he helped video game brands evolve from niche franchises into global blockbusters. At Starbucks, he revitalized a coffee business that had lost relevance with a younger audience. Now, as Director of B2B Product Marketing at Zillow Group, Mark has reinvented the brand and go-to-market strategy for the world’s largest real estate tech SaaS company. He believes that Product Marketing should serve brand evolution as much as it supports the Product or Sales organizations. Outside of work, Mark enjoys inspiring his children to love books, volunteering with Type 1 Diabetes organizations, and exploring London’s wealth of experiences for curious minds.
27 February 2025 11:15 - 11:45
Driving brand evolution in product-led organizations: Aligning product strategy with brand vision
In this session, Gabe and Mark from Zillow Group will explore how product-led organizations can align their product strategy with their brand vision to drive brand evolution. They will share insights on how to effectively build and manage a brand identity that resonates with customers while fostering product innovation.
Key session takeaways:
- Understanding the unique challenges of driving brand evolution in a product-led organization.
- Strategies for aligning product development and brand vision to create a cohesive customer experience.
- How to leverage product innovations as a key driver of brand growth and customer loyalty.
- Best practices for maintaining brand consistency across all customer touchpoints while evolving with the product.
- Insights on measuring the success of brand evolution in product-led organizations and adapting strategies as needed.
Useful links
link
Useful links