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Mariah
Bliss
Director of Content Marketing
Travelers
Mariah Bliss is the Director of Content Marketing at Travelers Insurance. With over 15 years’ experience developing content strategy for financial services, insurtech, and B2C brands, Mariah specializes in helping diverse audiences get real value from every piece of content. She has previously worked at Fidelity Investments and Simply Business, and has been recognized for her expertise in SEO, digital strategy, and content optimization. A 2022 Masthead Media Women in Content Marketing Awards Finalist, Mariah earned her MA in English Literature from King’s College London and her BA from Franklin & Marshall College. She currently resides in Massachusetts on a farm with her husband and two daughters.
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27 February 2025 09:00 - 09:30
Performance copywriting: How to combine storytelling, testing, and data to deliver results in any marketing channel
This talk will explore the emerging field of performance copywriting, highlighting how it combines the art of persuasive storytelling with the science of testing, analytics, and channel optimization. Attendees will learn how to apply performance copywriting best practices in their own work lives, including: - What copy makes the most impact – and what’s a waste of time - Building the perfect test plan - The rule of 3 (do this before sharing your results!) - How to create a copy insights library your boss will love

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