27 February 2025 09:00 - 09:30
Performance copywriting: How to combine storytelling, testing, and data to deliver results in any marketing channel
This talk will explore the emerging field of performance copywriting, highlighting how it combines the art of persuasive storytelling with the science of testing, analytics, and channel optimization. Attendees will learn how to apply performance copywriting best practices in their own work lives, including:
- What copy makes the most impact – and what’s a waste of time
- Building the perfect test plan
- The rule of 3 (do this before sharing your results!)
- How to create a copy insights library your boss will love