Ling Koay, with two decades of experience in marketing, has consistently produced work that embodies her passion and innovative leadership in B2B marketing. Starting with the co-founding of a marketing agency in 2004, Ling's expertise was further deepened by her Master's thesis on cult branding. Known for her unconventional approach, Ling sees marketing not just as a means to sell a product but as a tool to change minds and influence purchase decisions. This philosophy has won her industry recognition, earning her titles such as “Power Player in SaaS” and “CMO to Watch” by the CMO Alliance in 2023. Under her leadership, Oneflow was recognized as one of the “B2B Brands to Watch,” alongside notable brands like Slack and TikTok Business. Beyond these achievements, Ling's mission is deeply humanistic: to inspire individuals to unlock their superpowers. She believes in transforming the mundane into the magical, turning the ordinary into the extraordinary. This belief is reflected in her approach to marketing, which blends creativity, art, and science to create unforgettable brand experiences. It's about crafting narratives, building relationships, and inspiring actions—skills that are just as applicable in her role as a mother of two as they are in the boardroom.