In this session, Gabe and Mark from Zillow Group will explore how product-led organizations can align their product strategy with their brand vision to drive brand evolution. They will share insights on how to effectively build and manage a brand identity that resonates with customers while fostering product innovation. Key session takeaways: - Understanding the unique challenges of driving brand evolution in a product-led organization. - Strategies for aligning product development and brand vision to create a cohesive customer experience. - How to leverage product innovations as a key driver of brand growth and customer loyalty. - Best practices for maintaining brand consistency across all customer touchpoints while evolving with the product. - Insights on measuring the success of brand evolution in product-led organizations and adapting strategies as needed.