In this panel, industry experts explore the critical role of trust in building lasting brand loyalty and how brands can navigate the complexities of communication in today’s digital landscape. Experts will share actionable strategies for fostering trust through transparency, authenticity, and community engagement, while also addressing the challenges posed by misinformation. Key session takeaways: - Learn how transparency can serve as a powerful trust-building tool, and how to approach open and honest communication, especially during challenging situations. - Understand the difference between authentic branding and performative campaigns, and how to connect meaningfully with your audience through genuine brand messaging. - Discover how actively participating in community-building initiatives can foster loyalty and trust by creating a shared narrative with your audience. - Gain insights into how to combat misinformation in the digital age, protecting your brand’s reputation while maintaining credibility. - Explore strategies for safeguarding digital trust, ensuring your brand remains authentic and trusted in a rapidly evolving online environment.

People can recall 65% of marketing visuals but just 10% of marketing copy. The market has never been more crowded and messaging more complicated. Learn how to weaponise visual storytelling techniques to communicate your product, features, and differentiated value in just 13 milliseconds. Drawing on frameworks from the Storytelling Certified Masters course and real-world case studies from Adidas, Asics, Babbel, and OWOW, this keynote provides three simple changes to your creative briefs that can lead to game-changing visuals that can convert the most complicated products into concise and impactful stories.