27 February 2025 10:30 - 11:15
The brand clarity framework™: Crafting brand narratives for engagement & loyalty
It’s not about how much you say. It’s about how much people remember. The most iconic brands resonate with us through narratives. Their message echoes across platforms, conversations, and minds, creating a lasting impact. Does yours?
In this dynamic and actionable keynote, customer centricity expert, TV personality, and brand marketing speaker Chirag Nijjer introduces the Brand Clarity Framework™ , a proven 3-step approach to making your brand unmistakable, unforgettable, and irresistible.
Drawing from 8+ years of research and firsthand experience with some of the world’s biggest brands, Chirag will break down how Brand Echos, Resonance Stories, and Curiosity Theory work together to build a brand that commands loyalty and drives business growth.
With 15+ real-world examples and 3 ready-to-implement strategies, this session will give you a step-by-step blueprint for:
✅ Identifying and owning your brand’s core echos—the words and ideas your audience naturally repeats.
✅ Crafting powerful stories that drive connection across customers, employees, and stakeholders.
✅ Mastering strategic storytelling timing to keep audiences engaged and guide them toward loyalty.
This isn’t just about theory—it’s a roadmap to building a brand that sticks with easy-to-use tools today.