Vera Cvetkovic is a seasoned leader specializing in marketing operations, with a passion for driving business growth and customer success through innovative digital omnichannel strategies. With extensive experience as a General Manager, Practice Head, and Strategic Advisor, Vera has shaped business visions across various industries, including banking, pharmaceuticals, retail, and technology. She has built and scaled large enterprise digital technology practices for Salesforce Marketing Cloud and Adobe Experience Cloud, demonstrating her expertise in marketing, advertising, and commerce solutions. Vera holds an MS in Engineering and advanced certifications in AI Strategy from MIT Sloan and Strategic Change Management from Northwestern Kellogg School. She is an active member of several advisory boards and councils, including Vation Ventures and the Canadian Marketing Association, where she contributes to strategic initiatives and thought leadership.