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Terri Leigh
Rhody, MBA
VP, Marketing
Fit For Work
Having lost her dad to glioblastoma in her mid-twenties, Terri Leigh Rhody has been drawn to work for organizations that have a meaningful impact upon the healthcare continuum – from prevention to treatment. Throughout her 25+ years in marketing leadership roles, she and her teams have focused on delivering value through a customer-centric, data-driven approach.
Prior to joining Fit For Work, Terri Leigh has led marketing at start-ups (Sware, Moxe), hypergrowth companies (Epic, Forte Research), and long-established stalwarts (GE Healthcare, Covance/Labcorp). She received her Bachelor of Arts with a major in communications and minor in marketing from the University of Wisconsin-Milwaukee, and her Master of Business Administration from the University of Wisconsin-Madison.
16 October 2024 12:15 - 12:45
Starting your search generative experience (SGE) journey – an operational perspective
This session outlines the practical steps to adapt your marketing strategy to Google’s Search Generative Experience (SGE). Learn how to set clear expectations, gain leadership and SME buy-in, and operationalize SGE in your marketing workflows. Attendees will explore practical approaches to aligning content planning, ensuring organizational support, and leveraging human expertise to enhance credibility.
Key Takeaways:
- Understand the fundamentals of SGE and impact on marketing.
- Align SGE objectives with your overall marketing strategy.
- Set expectations and secure buy-in from leadership to create internal champions.
- Establish processes and resources to successfully integrate critical elements of SGE.
- Measure progress, refine strategies, and continuously optimize for evolving search dynamics.
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