VP, Demand Generation
ROLLER Software
A dynamic global marketing leader, Megan Harr brings over 12 years of marketing experience driving growth and innovation across B2B and B2C sectors, including technology, software, hospitality, healthcare, and consumer goods. Originally from New York and now based in Sydney, she excels in leading high-performing teams and crafting scalable strategies. As Vice President of Demand Generation at ROLLER, Megan drives impactful, data-driven marketing strategies that accelerate growth and scale revenue. She is responsible for overseeing the entire demand generation function, aligning marketing and sales teams, and implementing innovative campaigns that fuel pipeline development. Megan excels in leveraging advanced analytics and automation to optimize marketing performance, while strategically guiding cross-functional teams to deliver high-impact results in competitive, hyper-growth markets. She holds a Master’s in Organizational Communication and Leadership from Marist College, a BA in English from NC State, and a Certificate in Economics from Harvard Business School Online.