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Megan
Harr
VP, Demand Generation
ROLLER Software
A dynamic global marketing leader, Megan Harr brings over 12 years of marketing experience driving growth and innovation across B2B and B2C sectors, including technology, software, hospitality, healthcare, and consumer goods. Originally from New York and now based in Sydney, she excels in leading high-performing teams and crafting scalable strategies. As Vice President of Demand Generation at ROLLER, Megan drives impactful, data-driven marketing strategies that accelerate growth and scale revenue. She is responsible for overseeing the entire demand generation function, aligning marketing and sales teams, and implementing innovative campaigns that fuel pipeline development. Megan excels in leveraging advanced analytics and automation to optimize marketing performance, while strategically guiding cross-functional teams to deliver high-impact results in competitive, hyper-growth markets. She holds a Master’s in Organizational Communication and Leadership from Marist College, a BA in English from NC State, and a Certificate in Economics from Harvard Business School Online.
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16 October 2024 09:45 - 10:15
Bridging the gap: How marketing operations drives sales and marketing alignment for sustainable growth
In today's fast-paced business environment, aligning sales and marketing efforts is critical for achieving sustainable growth. Marketing Operations plays a pivotal role in bridging the gap between these two functions by streamlining processes, enhancing data visibility, and fostering collaboration. In this session, we'll explore how marketing operations can be a catalyst for aligning sales and marketing strategies, driving efficiency, and ultimately boosting revenue. You’ll leave with practical insights into how to strengthen this alignment for long-term success. Key takeaways: 1. The role of Marketing Operations in creating a unified revenue engine between sales and marketing. 2. How to leverage data and technology for improved visibility and accountability across teams. 3. Best practices for developing shared KPIs that foster collaboration and goal alignment. 4. Practical steps for streamlining workflows and improving efficiency through automation. 5. Tactics for fostering open communication and building stronger cross-functional relationships.

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