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John
Lewellan
VP, Marketing Operations
Apptio, an IBM Company
John Lewellan joined Apptio as the VP, Marketing Operations in 2019 where he built out a world class operations function. In the role, he oversees Automation, Database, Technology, Analytics, Project Management, Field Operations, Web Operations, Creative, Budget Management, Annual Planning, Creative and the Marketing Centers of Excellence. IBM acquired Apptio in 2023 and John is leading the integration effort while preserving key processes and technologies that have made them successful. Prior to joining Apptio, John served as the Director of Marketing Operations at Informatica, created marketing operations functions from scratch in two separate divisions of RELX, and spent the first half of his career generating demand in marketing and advertising roles. John graduated from Augustana College with degrees in Psychology and Business Administration (Marketing) and received his MBA from Olin School of Business at Washington University.
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16 October 2024 11:30 - 12:00
Top 5 priorities for MarOps teams: Key success metrics to drive results
In this session, John will explore the top priorities for MarOps teams and the metrics that drive their success. Join us and gain insights into how to scale operations, optimize team functions, and ensure effective use of technology and resources. Key takeaways include: - Scaling operations teams: Strategies for meeting evolving business needs while managing growth. - Separation of duties: The importance of delineating roles between demand generation and operations to enhance efficiency. - Investing in people: Balancing technology investments with the recruitment and development of skilled personnel. - Key functions to consider: Essential roles in automation, database management, technology, analytics, project management, web operations, and finance. - Avoiding MarTech pitfalls: How to scrutinize technology investments and avoid common traps like tech bloat and integration challenges.

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