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Harjeet
Singh
Sr Director, Marketing & Demand Gen Operations
Finastra
Harjeet currently works as the Sr Director of Marketing and DG Operations with Finastra, UK. one of the largest global Fintechs' based out of their headquarters in London. The functional area covers the Martech Stack, Data management, Reporting, Budget management and Marketing best practices. Harjeet is a Technology and data driven Marketer with well over 2 decades working in the Fintech & Technology sectors covering virtually every significant market. Overall he has covered various Marketing functions including outbound Demand Generation / Marketing Operations / Account Based Marketing / Digital Marketing / Product Marketing / Marketing Strategy & Planning across various Go-to-Market channels. He has also supported execs at the C level and Board on various strategic projects like Market positioning, M&A and worked on creating and executing corporate and marketing strategies and brand development.
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16 October 2024 10:30 - 11:15
Panel | Effective strategies for successfully scaling MarOps teams
Join our expert panelists as they dive into strategies for structuring your MarOps team to support a growing organization and scale effectively. This session will provide actionable insights on creating a robust team framework, optimizing processes, and implementing scalable solutions to meet expanding needs. Key takeaways: - Discover how to structure your MarOps team to support organizational growth and scalability. - Address common challenges and solutions for scaling your department effectively. - Explore tools and technologies that facilitate efficient team scaling and management. - Align your team’s structure with the evolving goals of your organization. - Learn methods to effectively communicate the strategic importance of a well-structured MarOps team.

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