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Axel
Kirstetter
VP, Global Product Marketing
Guidewire Software
Axel Kirstetter is Vice President, Product Marketing for Guidewire, a publicly listed software company serving the insurance vertical. He is a seasoned global technology executive with extensive experience leading product marketing initiatives for both start-ups and large enterprises.
With over two decades in the cloud space and the subscription economy, Axel has been at the forefront of vertical SaaS since 2006. His expertise and influence in the industry have earned him recognition as a "Top 100 Influencer" by the Product Marketing Alliance in 2019, 2020, 2021 and 2023.
16 October 2024 13:45 - 14:15
Unlocking growth with the product marketing operating system
Join Axel as he explores the role of product marketing in driving business growth through a structured operating system. You'll gain insight into how the operations of product marketing have evolved and how they enable strategic alignment across teams.
Key takeaways:
- A clear understanding of the core principles of product marketing
- An introduction to the emerging field of product marketing operations
- The role of processes, tools, and collaboration in effective product marketing
- Strategies to support your product marketing leader’s success
- Actionable ideas to enhance cross-functional alignment and impact
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