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Ana
Panizo Neary
Former Director, Marketing Strategy & Operations
Eventbrite
Ana Panizo Neary is the Former Director of Marketing Strategy & Operations at Eventbrite, where she leads innovative marketing initiatives and operational strategies. With an MBA from London Business School, Ana brings extensive experience from leading global companies such as Farfetch, Uber, and Rocket Internet. Her expertise spans strategic marketing, operational excellence, and driving growth in dynamic environments.
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16 October 2024 09:00 - 09:30
The strategic playbook: Mastering the art of planning and implementation in marketing operations
Unlock the secrets to elevating your marketing operations by mastering the art of strategic planning and flawless implementation. In this session, Ana will reveal how to create a powerful strategic playbook that not only aligns your marketing efforts with business objectives but also drives consistent, measurable success. Key takeaways: - Understand the key elements of a successful marketing operations strategy and how to integrate them into your planning process. - Learn actionable techniques to bridge the gap between strategy and execution, avoiding common pitfalls. - Discover tools and frameworks that streamline content planning and operational workflows. - Gain insights into aligning cross-functional teams for cohesive and efficient marketing operations. - Leave with a practical playbook template to guide your marketing operations from planning through to implementation.

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