Nicole Hatley is a Global Content Strategy leader at Skechers and an adjunct Professor of Ecommerce Marketing at FIDM. Recognized for her dedication to delivering exceptional eCommerce experiences through innovative content and personalization, she plays a pivotal role in shaping the content strategy for Skechers’ eCommerce. Nicole is responsible for building online campaigns that delight customers and foster brand loyalty, including managing product launches and celebrity collaborations. Additionally, she helps define the vision for eCommerce content strategy in international markets, supporting the brand’s global digital presence.