Email is a powerful tool, but where does it fit best within an omnichannel marketing strategy? In this panel discussion, marketing leaders will explore how to optimize email alongside other channels such as social media, paid ads, and direct messaging. Learn when email is most effective for engagement, nurturing leads, and driving conversions, and how to seamlessly integrate it with other touchpoints to create a cohesive customer journey. Panelists will share insights on leveraging data to determine the right timing, frequency, and messaging for email within the broader mix. Whether you’re building awareness or aiming for conversions, this session will provide actionable strategies for maximizing email’s impact as part of your omnichannel approach.