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Su
Jella
Vice President, Data & Insights
Womens Tennis Foundation Australia
With over 15 years of experience in Data, Analytics, and AI roles, Su has catalyzed transformative growth within renowned organizations like Tennis Australia, the Bureau of Meteorology, and Origin Energy. Her work has empowered organizations to extract highly impactful insights from data and fostered newfound autonomy in decision-making across all business levels. Through her influential thought leadership, Su aligns talent, cutting-edge technology, and governance to drive strategic initiatives. This approach has yielded groundbreaking results, including evidence-based decision-making, operational efficiencies that combine technical and human insights, and organizational growth driven by a deep understanding of customer and team dynamics. As a leader, Su embodies modern, dynamic leadership, championing continuous learning, coaching, and adaptability. She has empowered over 500 professionals through innovative workshops and discussions, focusing not only on data skills but also on digital agility. Su’s commitment to nurturing in-house talent and reducing reliance on external contractors has transformed organizational cultures, fostering a mindset that is both data-enabled and digitally proficient, revolutionizing operations from the ground up.
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20 November 2024 09:00 - 09:30
Clean data, better results: The importance of data hygiene in email marketing
In email marketing, clean data is the foundation for high-performing campaigns. In this session, we’ll dive into the critical role that data hygiene plays in ensuring the success of your email marketing efforts. You'll learn how outdated, inaccurate, or incomplete data can lead to low deliverability, poor engagement rates, and missed opportunities. We’ll cover: - Best practices for maintaining clean, up-to-date contact lists - Effective audience segmentation techniques - Using data validation to enhance campaign performance - Boost open rates, click-throughs, and conversion metrics with proper data hygiene Whether you’re a seasoned marketer or just starting out, this session will equip you with the tools to keep your data clean and your results strong.