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Sheri
Otto
Growth Marketing Manager
Redwood Software
Sheri Otto champions customer-centric approaches to B2B marketing, specializing in strategic growth plans that accelerate the awareness and consideration phases of the buyer's journey. With a keen ability to identify opportunities and foster meaningful collaboration, she delivers actionable insights that drive measurable results.
Known for her superpower in creating viral LinkedIn content through engaging video, Sheri has achieved numerous milestones throughout her career. As HubSpot's first INBOUND webinar host on LinkedIn, she showcased her expertise in leading strategic vision and executing business growth plans that significantly impacted sales-qualified pipeline, MQL, CVR, MRR, and ROI.
Her comprehensive campaigns span various channels, including email, chat, webinars, live events, paid search, SEO, and Internet PR, resulting in triple-digit percentage increases in lead-to-opportunity conversion rates. As a HubSpot mentor and a member of the business experimentation council, she has led a team of 100 marketers, successfully advancing the business experimentation program and enhancing employee Net Promoter Score by 28% YoY.
20 November 2024 12:45 - 13:15
Mastering the art of conversion: Email sequences that lead buyers to ‘yes’
To effectively drive demand, your email marketing strategy must be tailored to where each contact is in their buyer’s journey.
In this session, we’ll walk through how to develop a campaign strategy that aligns with the different stages of awareness, consideration, and decision-making. Learn how to craft targeted messaging, segment audiences, and design email flows that nurture leads from initial interest to conversion.
We'll cover key strategies for personalizing content at each stage, using data to trigger the right message at the right time, and optimizing for engagement metrics that move contacts through the funnel. This session will equip you with the tools to build email campaigns that not only resonate with your audience but also drive measurable demand and growth.