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Nikolina
Gegić
Campaign and Offer Expert
LAQO
Nikolina is an experienced marketing professional, currently working as a Campaign and Offer Expert for LAQO, Croatia's first 100% digital insurance provider. She specializes in lifecycle marketing and marketing automation, focusing on creating journeys that drive conversions, increase customer lifetime value, and enhance engagement.
With expertise in integrating email within broader omnichannel strategies, Nikolina designs data-driven campaigns that combine email with other channels like SMS, push and paid ads to capture attention and optimize customer journeys. She is passionate about balancing automation with a personal touch to connect with audiences at the right moment.
20 November 2024 09:45 - 10:30
Panel - The balance between automation and the human touch in email marketing
In today’s fast-paced digital landscape, finding the right balance between automation and the personal touch in email marketing is crucial for success.
Join us for an engaging fireside chat featuring industry experts as they explore the nuances of creating automated campaigns that still resonate on a human level. Discover best practices for leveraging automation tools to enhance efficiency while ensuring your messaging feels authentic and relatable.
We’ll discuss real-world examples, the importance of personalization, and strategies for maintaining a human connection with your audience. Whether you're looking to refine your current email strategy or navigate the evolving landscape of marketing technology, this conversation will provide valuable insights to help you achieve the perfect harmony between automation and authenticity.