Nick has been working in B2B SaaS for over 10 years, developing high-growth demand generation programs and marketing plans. As a Marketing Director and proven senior leader in SaaS and high-growth startups, he shares content about B2B marketing in both EMEA and the US, offering insights on growth strategies, guides, and trends in the SaaS world. With extensive experience in building marketing automation programs, SEO strategies, inbound content approaches, and paid media plans, Nick has successfully helped scaleups and startups achieve sustainable growth.