Personalization has moved beyond simply addressing customers by their first name. To truly capture attention and drive engagement, email marketers must evolve their strategies to deliver more meaningful, relevant, and timely content tailored to individual preferences and behaviors. This session explores advanced personalization techniques, including dynamic content, behavioral triggers, and AI-powered segmentation, that go beyond basic personal data to create a genuinely personalized experience. By rethinking traditional approaches, we’ll show how to leverage data insights to increase open rates, build deeper customer connections, and maximize email marketing impact.