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Megan
Harr
VP of Demand Generation
ROLLER Software
Megan is a strategic marketing leader passionate about driving business growth through innovative go-to-market (GTM) planning, building sustainable programs, and growing teams. With a focus on creating and executing marketing strategies that deliver results, she has proven expertise in pipeline generation, acquiring customers, and driving efficiencies across the customer acquisition cost (CAC). Megan is dedicated to fostering cross-functional collaboration, aligning marketing efforts with business objectives, and ensuring that all initiatives contribute to both short-term wins and long-term success.
20 November 2024 10:35 - 11:05
What really matters: Key metrics for email marketing success
In email marketing, success is driven by more than just open rates.
This session will unpack the key metrics that truly matter for measuring and optimizing your email campaigns. We’ll explore metrics beyond the basics—like click-through rates, conversion rates, and bounce rates—and dive deeper into performance indicators such as email deliverability, subscriber engagement, and customer lifetime value.
Learn how to interpret these metrics to gain actionable insights, refine your strategy, and maximize ROI. Whether you're looking to improve engagement, increase conversions, or track long-term customer impact, this session will provide a clear roadmap for identifying and focusing on the email metrics that lead to sustainable success.