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Islam
Gouda
Ambassador
Revenue Marketing Alliance
Dr. Islam Gouda is a young professional with a passion for marketing. Dr. Gouda has an honorary doctorate from the University of California in Strategic Marketing. He also has a masters degree from Florida State University and a bachelors from the American University of Sharjah graduate in Marketing and Management. Dr. Gouda has marketing-focused business experience with a strong analytical ability to use available market data for strategic marketing, business development, and product development purposes along with the identification of new business opportunities and measurement of ROI. Dr. Gouda's specialties include leadership and communications skills with the ability to adapt to a wide variety of cultures and to manage and work as part of cross-functional teams.
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20 November 2024 09:45 - 10:30
Panel - The balance between automation and the human touch in email marketing
In today’s fast-paced digital landscape, finding the right balance between automation and the personal touch in email marketing is crucial for success. Join us for an engaging fireside chat featuring industry experts as they explore the nuances of creating automated campaigns that still resonate on a human level. Discover best practices for leveraging automation tools to enhance efficiency while ensuring your messaging feels authentic and relatable. We’ll discuss real-world examples, the importance of personalization, and strategies for maintaining a human connection with your audience. Whether you're looking to refine your current email strategy or navigate the evolving landscape of marketing technology, this conversation will provide valuable insights to help you achieve the perfect harmony between automation and authenticity.