Corrina is the CRM and Marketing Automation Manager at NBCUniversal managing the marketing tech stack for major sporting events coverage on NBC. As manager of marketing automation, Corrina leads the team responsible for building and implementing marketing initiatives behind events such as the Summer/Winter Olympics, Super Bowl, Tour de France, etc. Prior to NBC Corrina worked for Caleres, Inc spending time in both the brand portfolio and FamousFootwear divisions. Under Corrina’s guidance, Ryka won the 2021 MediaPost EIS award for content marketing. Her time at Caleres brought innovations such geotargeting, dynamic messaging, and predictive content selection to their marketing programs for email, push, and SMS. Corrina began her career and passion for email working as a designer and deployment consultant for ExactTarget, now Salesforce Marketing Cloud. The highlight of her tenure was building and deploying emails for brands such as Nike, Expedia, Microsoft/Xbox Live, and Skymall. During Corrina’s time at ExactTarget she was asked to produce the only true email marketing music video in existence. #SubscribersRule