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Betsy
Grondy
Manager of Development and Solutions
Southwest Airlines
Experienced email marketer with a focus on putting the customer first in email via lifecycle and relevant marketing.
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20 November 2024 09:45 - 10:30
Panel - The balance between automation and the human touch in email marketing
In today’s fast-paced digital landscape, finding the right balance between automation and the personal touch in email marketing is crucial for success. Join us for an engaging fireside chat featuring industry experts as they explore the nuances of creating automated campaigns that still resonate on a human level. Discover best practices for leveraging automation tools to enhance efficiency while ensuring your messaging feels authentic and relatable. We’ll discuss real-world examples, the importance of personalization, and strategies for maintaining a human connection with your audience. Whether you're looking to refine your current email strategy or navigate the evolving landscape of marketing technology, this conversation will provide valuable insights to help you achieve the perfect harmony between automation and authenticity.