In this presentation, Adir Zangi will walk through the essential components of effective email marketing automation. We will cover the fundamentals of marketing automation, data segmentation, and the creation of automated customer journeys. Additionally, we will highlight key campaign strategies focused on optimizing for engagement metrics, such as open rates, click-through rates, and conversion rates. You will learn how to leverage A/B testing and performance analytics to refine your campaigns and achieve measurable results. This session is designed to provide actionable insights that empower you to elevate your email marketing efforts to the next level and drive meaningful engagement with your audience.