Getting buy-in from key stakeholders is one of the most critical steps in AI implementation. In this session, we’ll dive into proven strategies for demonstrating the value of AI to leadership teams, aligning AI projects with business objectives, and overcoming resistance. Learn how to present data-backed success stories, establish clear ROI metrics, and set realistic expectations for AI's impact on your marketing efforts. Discover how to bridge the gap between technical teams and business decision-makers to ensure AI initiatives are taken seriously and become a priority. Key takeaways: - How to align AI initiatives with core business goals to secure executive buy-in. - Practical methods to demonstrate clear ROI for AI projects using data and case studies. - Strategies for overcoming resistance and navigating skepticism in the organization. - How to build cross-functional alliances to ensure successful AI implementation and scalability.