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Rinita
Datta
Director, Product Marketing
Splunk (a Cisco company)
Rinita Datta is Director of Product Marketing at Splunk (a Cisco company), where she drives product-led growth, developer marketing and community engagement.
With a background spanning financial services and technology industries, she has led product strategy, engineered full-stack solutions, built teams, and launched novel programs that enhance customer experiences.
She holds an MBA from the University of Texas at Austin and a Bachelor’s in Electronics Engineering from VNIT, India. Outside work, she’s a rescue dog mom to an adorable Jindo named Chilli, loves mentoring budding marketers and is a huge Marvel nerd.
29 May 2025 12:15 - 12:45
From hype to habit: Driving AI product adoption that sticks
The hype around AI is everywhere – but driving real adoption is a different story.
In this session, Rinita and Baylie share their approach to tackling the adoption challenge for Splunk’s AI-powered products by moving beyond flashy features and into user-centric strategy. We’ll walk through how to approach the adoption funnel to identify common blockers. You'll learn how persona-driven messaging and internal alignment can transform curiosity into long-term engagement.
Key takeaways:
- How to move beyond the hype and focus on a user-centric strategy to drive real AI adoption
- Practical steps for identifying and overcoming common adoption blockers in the AI product journey
- The power of persona-driven messaging and internal alignment in turning initial curiosity into sustained engagement
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