AI-powered media buying platforms can optimize spend across channels, audiences, and creatives in real time. This session with Praveen Gujar breaks down how these systems function, what marketing teams need to enable them, and the tangible performance lifts marketers can expect. Key takeaways: - Understand how AI-powered media buying platforms work to optimize performance across channels, audiences, and creative assets. - Identify the tools, data, and infrastructure your team needs to successfully implement and scale AI-driven media buying. - Discover the measurable impact AI can have on spend efficiency, campaign performance, and audience targeting. - Learn how to monitor and adjust AI-led campaigns to maintain control while maximizing automation benefits.