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Philippe
Boutros
CEO and Co-founder
GetWhys
Philippe is the CEO and co-founder of GetWhys. He's a former market researcher, turned product marketer, turned founder. He’s obsessive enough about good research habits that he’s building a company to fix the pain he felt.
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29 May 2025 14:00 - 14:30
PMM puppet master: Pull the strings on a product launch
You call the shots. I sweat the consequences. Ever wish you could boss around a product marketer for a day? Here’s your chance. In this 30-minute live experiment, you’ll make the calls on a product launch—customer/market research, messaging, channels, pricing, the works. I’ll do whatever you say (within reason and HR guidelines). With the help of GetWhys, will you orchestrate a flawless go-to-market or create a beautiful disaster? Stick around for a 15-minute Q&A to debrief, commiserate, or gloat.

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