Nataliya Trotsenko is a marketing leader with over a decade of experience in IT and FMCG industries, specializing in brand strategy, subscription-based product growth, and data-driven go-to-market execution. She has successfully launched and scaled products across 12 markets, including EMEA, Eastern Europe & CIS, and MENA. Her achievements include growing Yandex Plus subscribers from 150K to over 1M, leading Yango Plus’ market entry in Israel, and launching Starbucks-at-home across Russia & CIS under a global licensing agreement. At Nestlé, she drove category growth, delivering over £10M in new revenue and executing 70+ high-impact marketing campaigns.