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Nataliya
Trotsenko
Head of Marketing, Yandex Plus Subscription
Yandex
Nataliya is a data-driven marketing leader with over a decade of experience scaling products across international markets. Her strategic vision and focus on global-to-local execution, contributing to Yandex Plus's expansion to over 39 million subscribers.
With a background in FMCG, including roles at Nestlé and Unilever, she combines traditional brand-building expertise with innovative IT monetization strategies.
29 May 2025 09:45 - 10:15
A data-driven approach to brand strategy: How AI can tailor IT products
Modern brand strategy is increasingly shaped by intelligent data, not just creative intuition. In this session, Nataliya Trotsenko explores how AI is transforming brand-building by enabling marketers to decode user behavior, design hyper-relevant experiences, and refine positioning with greater precision.
Drawing from her cross-industry experience, she’ll demonstrate how AI-powered insights can inform strategic marketing choices and help PMMs build brands that feel personal, contextual, and deeply human — even at scale.
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