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Milena

Ferrari

Marketing Director, Audience Intelligence & Demand Generation

JLL

Milena Ferrari is a Global Head of Marketing and Demand Generation leader with over 20 years of experience driving growth across SaaS, technology, finance, real estate, and consulting sectors. Currently at JLL, she leads global marketing strategy, leveraging AI, data, and account-based marketing (ABM) to deliver measurable pipeline and revenue impact. Milena has a proven track record of scaling businesses and building high-performing, customer-centric teams—most notably helping grow revenue from $500M to $2B within three years. She has launched over 300 products, delivered 100+ multi-channel campaigns, and developed innovative AI-powered marketing engines that have increased conversion rates by up to 25% and significantly improved customer acquisition efficiency.

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20 May 2026 14:30 - 15:00

Stand out or blend in: Beating AI sameness with differentiation that actually works

AI has made it easier than ever to produce content. Faster. Cheaper. At scale. So why does so much of it feel… the same? As teams accelerate output, a new problem is emerging: more content isn’t driving more impact. It’s creating noise. Blending brands together. Lowering the bar. This session challenges the assumption that more equals better, and explores what happens when every team has access to the same tools, the same prompts, and the same playbooks. We’ll unpack: Why scaling content is getting easier, but differentiation is getting harder How AI is quietly eroding brand voice, originality, and trust Where high-performing teams are pulling back and not pushing more out