In this fireside chat, we’ll dive deep into the unexpected challenges and surprising successes that come with implementing AI in marketing. What we thought we knew about AI often falls short when faced with real-world applications. Join industry experts as they share valuable lessons learned from hands-on experiences in AI integration. Discover how to overcome common roadblocks, optimize AI usage for better results, and refine your approach for maximum impact. Gain actionable insights to ensure your AI initiatives are not just theoretical but practically transformative in driving marketing success. Key takeaways: - Overcome common AI implementation challenges by learning from real-world experiences. - Discover actionable strategies to optimize AI for more effective marketing campaigns. - Gain insights into refining your AI approach for measurable impact on business growth.