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Michael

Nevski

Director, Customer Insights

Visa

Michael Nevski is Director of Global Insights at Visa, where he leads consumer research and intelligence initiatives that shape global economic strategy and business decision-making. Working closely with Visa’s Global Chief Economist, he brings together data, AI, and human-centered insights to decode evolving consumer behavior and unlock growth opportunities. A seasoned marketing and insights leader, Michael has a track record of transforming data into measurable business impact—driving revenue growth, improving conversion rates, and optimizing customer journeys for leading organizations including Visa, Charles Schwab, and IRI. His work spans advanced analytics, shopper behavior, AI-driven insights, and integrated marketing strategy.

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20 May 2026 13:00 - 13:30

Fireside chat - Is AI making marketing better, or just faster? Lessons from real adoption

AI has made it easier than ever to create, launch, and scale marketing. But has it actually made marketing better? In this candid fireside chat, we move beyond theory to unpack real examples of how AI has been rolled out inside marketing teams and where it’s improved performance, or created new challenges. From content production to campaign execution and reporting, we’ll explore the trade-offs teams have faced in practice: speed vs quality, scale vs differentiation, automation vs originality. Expect an honest, experience-led conversation on what’s worked, what hasn’t, and what marketers are rethinking as AI becomes embedded in how they operate.