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Liza
Adams
AI Advisor & Go-to-Market Strategist
GrowthPath Partners
Liza Adams is an AI Advisor and GTM strategist who transforms go-to-market teams for the AI era. With 20+ years as a senior marketing executive at companies like Smartsheet, Juniper Networks, Pure Storage, and Encompass Technologies, she brings deep expertise in leading through technological shifts. Her people-first, AI-forward approach helps organizations unlock what's possible through real-world use cases, delivered via applied AI workshops and strategic advisory engagements, and her biweekly LinkedIn newsletter "Applied AI in GTM". Subscribe here: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7227665669209604096 Across multiple companies, she has led transformations into high-performing teams where human and AI teammates work together to achieve breakthrough results in just a few months.
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20 May 2026 11:30 - 12:00
AI workflow teardown: Fix your marketing stack in real time
Most AI conversations focus on tools. This session focuses on how the work actually gets done. We’ll take a real marketing workflow, from content, campaigns, reporting, and insights, and break it apart live. Where are the bottlenecks? What’s manual? What’s slowing everything down? Then we rebuild it. In real time. With AI. You’ll see exactly how leading teams are turning messy, fragmented processes into streamlined, AI-powered systems, and where AI actually makes a difference (and where it doesn’t).