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Evgenia
Papageorgiou
Director, Marketing - Emerging Brands
The Coca Cola Company
Evgenia Papageorgiou is Director of Marketing at The Coca-Cola Company, where she leads brand strategy and consumer experience across global markets. With a career spanning three continents, she specializes in transforming global strategies into locally resonant campaigns that build emotional connection and drive measurable impact.
Renowned for her high standards and consumer-first mindset, Evgenia has a proven track record in brand building, innovation, and cross-functional leadership. Her work bridges big-picture thinking with authentic execution, ensuring brands connect meaningfully with audiences.
She brings a globally informed, regionally grounded perspective—ideally suited for today’s fast-evolving marketing landscape.
29 May 2025 10:30 - 11:15
Panel - Mastering AI-driven content strategy: Proven tactics for success at scale
In this expert-led panel, leading marketers will share proven tactics for harnessing the power of AI to transform your content strategy. From automating content creation to personalizing experiences at scale, our panelists will reveal actionable insights on how AI is driving content that resonates with audiences and delivers measurable results.
Gain a deeper understanding of how AI can optimize content creation workflows, increase engagement, and help you stay ahead of trends in an ever-evolving digital landscape.
Key takeaways:
- Learn how AI-powered tools are revolutionizing content workflows, enabling faster and more efficient content production.
- Discover how AI can help you create highly personalized content that speaks directly to your target audience’s needs and interests.
- Understand how AI-driven data insights are helping marketers optimize content strategies for better engagement and ROI.
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