AI isn’t replacing marketers—it’s empowering them. AI is only as powerful as the perspective we bring to it. The better we understand consumer psychology and the science of storytelling, the more effectively we can guide AI to create meaningful, impactful marketing. In this session, you’ll explore: - How AI is transforming marketing strategy, messaging, and audience insights - Real-world use cases of AI and automation eliminating repetitive tasks, allowing marketers to focus on creativity and impact - Why AI and storytelling are the two most important skills marketers need to master for long-term success AI is a torch that allows marketers to see and do things that were previously impossible—unlocking patterns, automating workflows, and enhancing creativity. But to be truly effective, marketers need to know where to point it. Led by Elliott Rayner, CMO of OWOW and creator of the Storytelling Certified Masterclass at PMA. This keynote will explore practical strategies that combine psychology and AI to future-proof your marketing approach.