Event starts in:
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12
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50
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Courtney
Brewer
Director Product Marketing, Azure AI
Microsoft
Courtney has nearly 20 years of product marketing experience, specializing in messaging, positioning, and go-to-market (GTM) strategies for enterprise SaaS and PaaS providers. As Azure AI Director of Product Marketing, she focuses on Azure AI Foundry, translating product strategy into market-defining categories and driving cross-functional engagement.
She holds a B.S. in Marketing and an M.A. in Organizational Psychology and Leadership from Azusa Pacific University. A longtime American Marketing Association member and lifetime Alpha Kappa Psi member, she’s also a dedicated mom, school board member, and volunteer for Raise the Future.
29 May 2025 14:45 - 15:15
The future of AI and where to invest in marketing
In this session, we’ll explore the exciting future of AI in marketing, examining key trends and emerging technologies that are shaping the next wave of innovation. From automation to personalization, AI is rapidly transforming how marketers engage with customers and optimize strategies. Discover where the most promising opportunities lie for AI investment, and gain insights into the areas that will deliver the greatest returns for marketing teams. Learn how to evaluate AI technologies, prioritize investments, and stay ahead of the curve in an increasingly competitive landscape.
Key takeaways:
- Identify the AI trends that will drive marketing innovation in the near future.
- Learn how to assess which AI tools and technologies are worth investing in for your marketing strategy.
- Understand how to integrate AI investments with your broader marketing objectives to maximize ROI.
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