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Christine
Sotelo-Dag
Head of Product Marketing
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Christine is a seasoned marketing leader with over a decade of experience driving growth at high-growth B2B SaaS startups, including Intercom and New Relic, where she was a founding member of their marketing teams. Before diving into tech, she spent several years in global roles across healthcare and government, including time at GE Healthcare and as an international consultant for media and government agencies in Kenya and Malaysia. While her foundation is in product marketing, Christine’s expertise spans solution, customer, and brand marketing. Her work is grounded in a deep understanding of customers and prospects—uncovering their needs and aligning them with the value a product delivers.
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29 May 2025 13:45 - 14:30
Panel - Transforming competitive intelligence with AI: Track positioning, pricing, and messaging to gain a strategic advantage
In this session, discover how AI can transform your competitive intelligence efforts by enabling real-time tracking and analysis of competitor positioning, pricing, and messaging. Learn actionable strategies for leveraging AI tools to gain a strategic edge, identify market gaps, and stay ahead of the competition. This session will highlight how AI-powered insights can help you make more informed decisions, optimize your pricing strategy, and craft compelling messaging that resonates with your target audience. Unlock the full potential of competitive intelligence and drive smarter, data-backed decisions that fuel growth. Key takeaways: - Learn how to leverage AI to track competitor positioning, pricing, and messaging in real-time for strategic advantage. - Discover how AI tools can help identify market gaps and uncover opportunities for differentiation. - Understand how to use AI-driven insights to optimize your pricing strategy and create more effective, resonant messaging.

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