The hype around AI is everywhere – but driving real adoption is a different story. In this session, Rinita and Baylie share their approach to tackling the adoption challenge for Splunk’s AI-powered products by moving beyond flashy features and into user-centric strategy. We’ll walk through how to approach the adoption funnel to identify common blockers. You'll learn how persona-driven messaging and internal alignment can transform curiosity into long-term engagement. Key takeaways: - How to move beyond the hype and focus on a user-centric strategy to drive real AI adoption - Practical steps for identifying and overcoming common adoption blockers in the AI product journey - The power of persona-driven messaging and internal alignment in turning initial curiosity into sustained engagement